Account Based Marketing (ABM) Success
Depends on your Seed data for your business Success
ABM is the new Mantra of B2B Marketing. As per ITSMA ABM study, marketers would need to diversify and optimize their data acquisition stratergies to succeed in modern b2b enviornment.
When it comes ABM data, one size never fits all! Marketers are constantly personalizing their marketing efforts to generate more response for their efforts. With the gradual shift of trends towards one-to-one personalization, your sales and marketing message should feel like talking to customers heart or they would never listen to your message or sign-up for your service; it's equally challenging to do PR mass outreach with a single message or campaign slogan. in hand.
Here, ABM campaign approach comes to rescue. Armed with the right ABM contact data, you can create a targeted marketing strategy to connect and close the decision makers.
The right ABM data comes from extensive Research, Planning and Execution programs. With optimal implementation, it can fullfill your complex business, marketing and sales requirements.
B2B Data Partners provides target prospect data and assist you at designing ABM campaigns
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Here's how we create ABM data
tailored for your team from our 45M+ Database
Customized
Research
Organizational
Structure
Identification of
Key Decisionmakers
Thought
Exchange
Solution
Penetration
New Value
Proposition
In order to make ABM a successful approach, we assist our clients to have a clear understanding of the key account recognition criteria. We do the required research, contact identification, contact mapping and creating ideal situations/platforms for the executives from both the sides to brainstorm. However, the basics rely upon identifying accounts and contact mapping. It is important to know, which account needs to be focused upon.
Who usually qualifies to be your key accounts?
- Large strategic accounts
- High budget, single transactions companies
- Customers buying with multiple decision makers involved
- Mix of professional services with added value products
- Personalized accounts which have sales through complex solutions
Bring down the marketing chaos
with our well-crafted data-driven course of action:
B2B Data Partners is sensitive to the current and changing trends of the market. Owning a database of over 32 million plus and with the team of skilled marketers, it’s easier for us to sense the pulse of the industry at any given point in time. Although companies are adopting in-house ABM, they tend to get stuck in the initial stage of key account selection and the later stage of contact mapping. This is due to the lack of adept research and efficient guidance.
With B2B Data Partners, you can
Rightly Identify the key accounts
Rightly Identify the industry verticals
Gaining deeper insights of the focus account backed by in-depth research
Comparative Analysis with competitive brands
Contact Mapping in accordance to the need of the hour
Right forums of interactions with the right decision makers
Map actions for each decision makers based on tactical sales & strategic long-term development
Report on existing sale coverage
Comparison to Industry marketing for alignment of sales and marketing to the next level
Agreed sales targets, sold propositions and long-term objectives for the account and more…